Website Privacy Policy

Effective Date: September 16, 2026

Our Website Address Is: https://homebrands.pro

Home Brands Group, LLC (“Home Brands,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this Privacy Policy carefully before using the Site or submitting any personal information.

By using our Site, you agree to the terms of this Privacy Policy.

Information We Collect

When you visit the Site, we may collect certain information automatically, including:

• Log Data & Technical Information: IP address, browser type, operating system, and usage information to maintain and secure the Site.
• Cookies & Site Functionality Data: Necessary cookies for site operation and cookies set by Site plugins to support functionality.
• Digital Advertising Identifiers: Google Click IDs (GCLIDs) and other anonymized identifiers associated with online advertising campaigns.

Through our Sites, subject to your consent if required by law, we may collect the following personal information, as relevant and as is voluntarily supplied to us by you:

• Form Submissions: Information voluntarily provided by you when you fill out a form, which may include Identifiers such as your name, email, phone number, address, and, in the case of job applications, your resume.
• Call Tracking (via CallRail): Phone number, call recordings (with notice provided at the beginning of calls), caller ID information (if available), and form data submitted through forms on our Site.
• Mobile Phone Numbers for Text Messaging: In addition to numbers submitted through the Site, you may provide a mobile phone number by phone or in person for the purpose of receiving text messages. See the SMS/Text Messaging section for how we use and protect this information.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our Site, improve user experience, and measure marketing effectiveness. Cookies may be set by us or by third-party services we use, such as analytics and advertising tools.

Third-Party Tools We Use

We use third-party tools to better understand how visitors use our Site and to improve our marketing efforts:

• Google Analytics (GA4): To analyze site traffic and user behavior.
• Google Tag Manager: To manage tracking scripts and tools.
• Meta Pixel: To measure and improve advertising effectiveness.
• CallRail: To maintain the quality of customer service and our services, and to track and analyze phone calls and form submissions, including integration with Meta for advertising attribution.

All traffic data and cookie data provided to us by Google is not personally identifying. Any information collected by our Site or provided by Google, regardless of whether or not it is personally identifiable, is kept confidential and secure. Please refer to the section of this document titled “Commitment to Security, Privacy, and Standards.”

To learn more about cookies, refer to this page of Google’s Privacy & Terms: How Google Uses Cookies.

If you are unaware of Google’s Ads Personalization features or wish to change how Google collects and uses your information, please refer to Google’s Privacy Policy and the following documentation: How Google uses information from sites or apps that use our services.

Opting Out of Cookie Data Collection

If you wish to disable or opt out of cookies from our Site, review your browser’s cookie settings. Please note that by disabling cookies, we may be unable to provide an optimal Site experience and features may not work properly.

For any user that wishes to opt out of the collection of data by Google’s analytical tools, Google provides the following browser add on: Google Analytics Opt-Out Browser Add-On.

How We Use Information

We use the information we collect for purposes including:

• Maintaining and improving the Site.
• Monitoring site usage and detecting/preventing technical issues.
• Contacting customers regarding inquiries, scheduling services, and accepting digital payments.
• Sending you transactional, service-related text messages where you have provided your mobile number and consent (see SMS/Text Messaging).
• Contacting users that have submitted a resume through our Careers page for the purposes of employment.
• Internal record keeping and administrative purposes.
• Verifying or maintaining the quality and safety of our services.
• Analyzing the effectiveness of our marketing campaigns.
• Delivering targeted advertisements about our services through Google Display Ads and Meta Advertising.

SMS/Text Messaging

When you provide your mobile phone number to us — through our online booking form, by phone, or in person — you consent to receive text messages from us related to your service. Consent to receive text messages is not a condition of purchasing any goods or services.

• Types of messages: The messages we send are transactional and service-related. They may include appointment confirmations and reminders, technician arrival and ETA alerts, booking confirmations, proposed service and installation schedules, and one-to-one replies from our staff.
• Message frequency and rates: Message frequency varies based on your service activity. Message and data rates may apply.
• Two-step verification (staff): Home Brands sends two-step verification codes by text message to staff members who choose to enable it in the Virtue application. You provide your mobile number inside the application and may remove it at any time. You will receive one message each time you sign in, so message frequency depends on how often you sign in.
• Opting out and getting help: You can opt out at any time by replying STOP to any message; you will receive a confirmation and no further texts. For help, reply HELP, contact us here.
• How we handle your SMS information: Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. The mobile phone numbers we collect for text messaging, and your related opt-in consent, are not shared with any third parties or affiliates for their own marketing. We share this information only with the service providers that help us operate our messaging (for example, our SMS delivery provider), and solely to deliver the messages you have requested.

Information We Disclose

• To Google Ads (via CallRail integration): When a user interacts with our ads and later contacts us or completes a transaction, we may send offline conversion data to Google to measure and improve our advertising. This includes (a) matching Google Click Identifiers (GCLIDs) with our first-party sales data, and (b) sharing customer information you provide to us — such as your email address and phone number — with Google in hashed (irreversible, encrypted) form. Google uses this hashed data only to match your activity to a prior ad interaction for conversion measurement and does not use it to identify you. This is sometimes called ‘enhanced conversions.’
• To Meta (via CallRail integration): CallRail may share phone numbers, email addresses, or Meta Click IDs with Meta for advertising attribution purposes. We may also send offline conversion data using Meta Click IDs for the purposes of understanding which of our advertising campaigns lead to sales or service bookings.

We do not sell or rent your personal information to third parties. Text-messaging opt-in information and SMS consent are excluded from the advertising data described above and are not shared with advertising partners, affiliates, or any other third parties for their marketing.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce agreements.

Your Access to and Control Over Information

You may contact us at any time to:

• Request access to the personal information we hold about you.
• Request correction or deletion of your personal information.
• Express any concern you have about our use of your data.
• Opt out of receiving transactional/service communications.
• Opt out of receiving marketing communications.

To exercise these rights, please contact us using the details provided below.

Commitment to Security, Privacy, and Standards

We take seriously our responsibility to protect the security and privacy of the information we receive via our Site. We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide via our Site against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use.

Please remember that communications over the internet such as emails are not secure. We seek to keep secure all confidential information and personal information submitted to us through our Site in accordance with our obligations under applicable laws and regulations. However, like all website operators, we cannot guarantee the security of any data transmitted through our Site.

Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will delete it.

Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”

Contact Us

If you have any questions about this Privacy Policy, or if you feel that we are not abiding by this Privacy Policy, you should contact us immediately via telephone or you can contact us through our website’s contact page.