About Us

Cultural Clarity

Home Brands is committed to improving lives by servicing homes and supporting those who work with and for us. As a diverse franchisor, we’re united by our goal: to be a reliable, recognized name in home services.

Purpose: To transform lives by creating opportunities for work-life growth and business ownership.

Vision: To become the most trusted, recognized, and valuable group of home services brands in the United States.

Mission: We exist to serve people and service homes.

Home Brands marketing team & Punch List Pros handyman working together

What creates an ownership mentality is culture. Not money... when you're part of an organization and you're part of a culture, you're not going to leave.

Our 3 Core Principals

We prioritize our people, refine our processes, and ensure our work leads to real benefits for our customers and our team. Our core virtues of being dependable, knowledgeable, humble, determined, and straightforward guide our everyday actions and decisions.


We serve our people first. We focus on developing, equipping, and enjoying those we work with in our approach to achieving results.


We will be committed to operating and improving our processes to maximize the effectiveness of our efforts.


Profit is the first and final measuring tool of our effectiveness in focusing on people and improving processes. Profitability is not exclusive to financial results. It is a critical focus point for accomplishing our mission to transform lives - our organization is a team of people with hopes, dreams, and aspirations.

Lest we allow profit as a focus point to misalign the importance of our mission, we ground this point in biblical truth - specifically the Book of Mark 8:36 - “For what does it profit a man if he gains the whole world, but forfeits his soul?”

We are...


We do what we say we are going to do, every time, no exceptions.

Proverbs 22:1 – A good name is to be chosen rather than great riches.

1 Corinthians 4:2 – Moreover, it is required of stewards that they be found faithful.


We are the experts in our industry.

Proverbs 22:29 – Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men.

Psalm 119:66 – Teach me good judgment and knowledge, for I believe in your commandments.


We do not operate out of selfish ambition, but value others above ourselves.

Philippians 2:3-4 – Do nothing out of selfish ambition or conceit, but in humility count others more significant than yourselves. Let each of you look not only to his own interests, but also to the interest of others.

Proverbs 11:2 – When pride comes, then comes disgrace, but with the humble is wisdom.


We get things done the right way, no matter the circumstance.

Proverbs 14:23 – In all toil there is profit, but mere talk tends only to poverty.

Galatians 6:9 – And let us not grow weary of doing good, for in due season we will reap, if we do not give up.


We graciously tell the hard truth and demand to hear it from others.

Proverbs 27:6 – Faithful are the wounds of a friend; profuse are the kisses of an enemy.

Proverbs 16:21 – The wise of heart is called discerning, and sweetness of speech increases persuasiveness.

Our Brands

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