Measure, Learn, Apply: The Path to True Expertise

Hello Team and Franchisees,

Throughout my career, I’ve been reminded time and time again that there’s always more to learn. Joining Home Brands gave me a great opportunity to deepen my understanding of franchising and single-unit economics (SUE), among many other things. We’ll save the details on those topics for another time, but one thing has become clear: the more we learn, the more we realize how much there is still to learn.

Peter Drucker, the renowned management consultant, professor, and author, once said, “There is no such thing as knowledge management; there are only knowledgeable people. Information only becomes knowledge in the hands of someone who knows what to do with it.” In other words, knowledge isn’t just about having access to information—it’s about knowing how to apply it.

This idea was exemplified by William Edwards Deming’s work in Japan after World War II. Deming—a statistician, economist, and management consultant—was initially in Japan as a census consultant at the request of General Douglas MacArthur. However, his impact extended far beyond that. The Union of Japanese Scientists and Engineers (JUSE) sought him out to learn about his theories on statistical process control and quality management. Deming trained hundreds of scholars, engineers, and business leaders, laying the foundation for Japan’s industrial resurgence. His teachings were so influential that the JUSE board of directors later established the Deming Prize in his honor. He believed that true progress comes from measurable results, often saying, “To measure is to know.”

Deming was someone who not only gained knowledge but knew exactly how to use it. That’s the real challenge for all of us—not just learning, but applying what we learn in ways that drive real impact. Every day, we have the opportunity to grow, improve, and use what we know to better serve others.

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Jim Guido

Chief Operating Officer

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