Team,
This week’s virtue is Knowledge, which we define as being the experts in our industry. And as someone who didn’t exactly crush it in college (I dropped out), I can tell you firsthand: expertise isn’t about degrees or titles. It’s about curiosity, consistency, and always asking, “What don’t I know yet?”
In my case, my marketing knowledge wasn’t handed to me in a lecture hall. It came from a relentless desire to learn, whether that was through books, mentors, or failing fast (and often). Proverbs 22:29 (ESV) reminds us: Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men. That’s what knowledge does—it elevates you when you commit to honing it.
But here’s the twist: not all knowledge is good knowledge. In fact, bad knowledge can be just as damaging as ignorance. Misguided advice, unchecked assumptions, or complacent learning can lead us astray. That’s why it’s critical to align what we learn with our core virtues. Psalm 119:66 (ESV) puts it perfectly: Teach me good judgment and knowledge, for I believe in your commandments. Good judgment and knowledge go hand in hand—one without the other leaves you blind.
Here at Home Brands, we’re not just looking to know more; we’re looking to know better. That means staying curious, asking hard questions, and filtering everything we learn through the lens of our virtues. So, let’s commit to sharpening our skills this week—not just for the sake of knowing more but for the sake of doing more with what we know.
And remember: the only bad question is the one you didn’t ask.
Here’s to being experts worth following,
