We do what we say we’re going to do, every time, no exceptions.

Home Brands: Virtue of the Week

Aesop’s Fables were some of my favorite readings as a young tyke. Aesop lived in Greece around 600 BC which is quite a long time ago. These fables were short stories with a lesson at the end. “The Man and the Satyr” fable deals with the themes of consistency and trust (aka – dependability). These […]

“Am I being candid… with myself?”

Home Brands: Virtue of the Week

Have you ever asked yourself this question? It’s one thing to be candid with others, but being candid with ourselves is something we should be doing daily. This is a very difficult thing to do. We all have flaws, but too often we fail to admit them. We rationalize our short-comings. Overlook our errors. And […]

Commitment to Finish Every Task Well

Home Brands: Virtue of the Week

I have fond memories of growing up in my grandfather’s workshop, tucked behind his carport and enclosed with a custom-fit screen door, latched shut by a hand-carved piece of wood. That piece of wood—a small branch whittled down to fit perfectly into the latch—held the door closed. I credit my time with my grandfather for […]

Set Yourself Apart by Doing the Basics Well

Home Brands: Virtue of the Week

Dependable We do what we say we will do—every time, no exceptions. 💪 You hear this a lot these days: “You can’t count on anyone.” And honestly, there’s some truth to that. We’ve all had experiences—hiring a contractor or someone to take care of something—and they didn’t show up, didn’t do the job right, didn’t […]

Measure, Learn, Apply: The Path to True Expertise

Home Brands: Virtue of the Week

Hello Team and Franchisees, Throughout my career, I’ve been reminded time and time again that there’s always more to learn. Joining Home Brands gave me a great opportunity to deepen my understanding of franchising and single-unit economics (SUE), among many other things. We’ll save the details on those topics for another time, but one thing […]

Humble – The Quiet Power Behind the Scenes

Home Brands: Virtue of the Week

Hello Team and Franchisees, This week, we’re spotlighting one of the most understated yet powerful virtues in our lineup: Humble. Now, before you roll your eyes and picture someone timidly fading into the background, let’s set the record straight. Humility isn’t about shrinking yourself. It’s about lifting others. It’s the quiet strength that lets your […]

Iron Sharpens Iron: The Value of Hard Truths

Home Brands: Virtue of the Week

Candid We graciously tell the hard truth and demand to hear it from others. This virtue, more so than the others, requires us to have a relationship with each other. One of the verses that reinforces this virtue is Proverbs 27:6 – Faithful are the wounds of a friend. Another verse that comes to mind […]

Growth Through Discomfort: Building Lasting Resilience

Home Brands: Virtue of the Week

To be gritty means to possess and demonstrate perseverance, determination, and resilience in the face of challenges or adversity. It often involves the ability to stay focused on long-term goals, even when progress is slow or obstacles arise, and to push through setbacks with mental toughness. Key Characteristics of Being Gritty Include: Purpose: A deep […]

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